Improve Customer Retention
People can feel and tell when you're just looking to make a quick buck off of someone versus genuinely trying to solve their problem with a product or service solution.
So how are some ways that you can show that you care and continuing to build trust with your customer?
SHOW THAT YOU CARE!
That's literally it. Don't disappear on your customer after you earned their business or only hit them up when you need to hit your goal. Don't always make it about you and ask them to support you in hitting your numbers. Let's dive into the ways now.
Gratitude goes a long way. Whether it's a phone call, text, email, or an eCard, let your customer know you're grateful for their business and that they have chosen to work with you. I may be a little old school with this but I'm all about sending thank you cards via snail mail. You can get a bunch of great ones from the dollar store. Stock up and keep them handy.
When you approach your customer, don't pressure them into buying stuff. Find out what pains them and move them to pleasure. We all have something that concerns us that we want to fix or resolve. What is that one thing for your customer? Then you can tailor your solution to that customer. Be their personal shopper, not a pushy salesman.
Keep in Touch
Stay on top of mind with your customers. Much like how department stores we opt in to for updates and news, send email blasts to your customers. Let them know when you have great deals coming up, wish them well on their birthdays and special holidays, etc.
Your customer will be appreciative if they feel they're getting value for their business and affiliation with you. One being knowledge. We are in the information age, the Knowledge Economy. Tap into that with your customer by sharing tips, advice, tricks...anything that pertains to your business and what you do. Offer valuable information freely on your social media, in your email blasts, in your presentations, on your website. Within this tip, you want to be consistent in offering value so that you train your customers to start tuning in to your content regularly and you build a following.
The other part of offering value is sharing free samples or giving small gifts here and there to your customer to show you care. They'll appreciate the special touch. And who doesn't love free stuff?!
Was this helpful? What were some of your "aha!" moments? Do you have any great tips that I missed? Share your thoughts below.
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