Is it really important why to be "a product of the product"? If you've been in network marketing for a while, you've probably heard this phrase many times. And for good reason. You're going to gain many benefits from this practice and I'm going to cover three reasons why.
Why would a customer believe and trust you and in your product or service if you're not your own customer of it? Why should they believe that whatever you have to offer is great if you don't use it yourself? People want to see that you are genuine and you back your product/service. You'll be able to speak better to what you have also because you've tried it yourself. For example, when you go to Bare Minerals, all the reps are wearing the cosmetics. Bare Minerals aims for natural beauty so the employees all look gorgeous with a natural glow. Go to Mac and the employees are also wearing Mac cosmetics and they have a more made up, bold, edgy look. Much like the company's image. Be your best ambassador.
If you're worried about becoming a "sleezy salesperson" or you absolutely hate selling, being a product of the product will help you. You see, you've been selling all along but you didn't know it, nor were you getting paid for it. For example, when you go to the newest boba shop and you absolutely love their service and drinks, you go to your family and friends and gush to them about it. You tell them about the incredible strawberry matcha boba drink you had and how it was a burst of flavors! "Next time you're in the area, you gotta check 'em out!" Have you done this before? Guess what? You just sold your fam and friends on the spot and more than likely, they did go to the boba shop because they trust you. The boba shop just earned more business thanks to your free word of mouth marketing.
You see this works because "facts tell and stories sell." You didn't have to tell them the entire ingredients list of your drink and process in which it was made. You shared your experience, how it impacted you and in turn the person you were speaking to felt like they could share in the experience too. You know what that's called? Besides a stellar Yelp Review, that's a solid testimonial. Think about this for your own business. It's so easy to get wrapped up in all those details and want to share because you love your company so much. But your customer is not going to remember that your product is of the highest grade aloe and that the company grows, harvests, packages themselves and that they have their own in-house scientists and engineers! No! They want to know why the product is good for them? How is it going benefit them? What testimonials do you have to share for your product/service?
Lead By Example
If you're looking to build a team, you want your team to follow your lead and start using the product/service too. That way they too can build credibility and have their own stories. Also, a big benefit to you is that you will have loyal customers from your team base and the sales volume you get from the base. Now I know some of you will think, "wow, that's not right." How is it not? Your upline is benefiting from your sales and hard work, but so are you from your team. But the beauty of this is, is that your teammates will as well from their downline. The wonderful thing about network marketing is that you grow and earn from helping others. Your earnings is a reflection of how well you help others get on their feet and going in their business. It's all relative.
Think about this in a traditional sense. You help your boss at work learn the new software program because he doesn't get it and you're tech savvy. Now he's up and running and bragging to his colleagues how he got the hang of it already. You didn't get paid more for going outside your job description and helping your boss out of the kindness of your heart, your boss still makes more money than you, and he's taking the credit for your work. Or let's say you train a new hire everything that you know. You pass down all your knowledge and know-hows, even some tips and tricks of the trade because you've been doing this job for a while. The thanks you get is getting fired because now that employees does everything as well as you and he's cheaper to employ as a new, younger employee!
You see now how helping in network marketing is a whole different ball game? Teach your teammates to become a "product of the product." You will all reap the benefits and grow.
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